Reinvent Yourself

Would you be more successful and less stressed if you only did more of what you already know how to do?

Download an ICON Questionnaire

4 Key Strategies Of ICON Protocol


Would you be able to achieve more if you took advantage of a coach and speaker who shares the secrets of the best in the business?


How to Win Sales and Increase Profits

$24.95 USD

The price of the book includes $4,99 of shipping and handling.  This book is a powerful blend of motivational, ...

Learn More


$19.95 USD every month

A Unique “Performance Club” designed for financial advisors, leaders and sales professionals who want to ...

Learn More

Crack the Codes

$297.00 USD

The only magic left in practice management is getting advisors to do it – to use what they know how to do to be...

Learn More

AdvisorCraft Study Group

 ICON Protocol is Jim’s proprietary coaching program for advisors based on the 4 core competencies of top ...

Learn More

Online Courses and Programs

All courses and programs are optimised for all your devices, even when you're on the go. 

"Jim Ruta is one of the best business coaches in the world. He helps me think better. What Jim offers is vital at a time when so few are taught the skills necessary to achieve at the highest levels. Jim will show you how."

Van Mueller
MDRT, Top Of The Table

"It was a true honour and privilege to have you here in Omaha—you were absolutely AWESOME!!! You are not only a great Ambassador for the Life Insurance Industry—but your Passion and Belief System about who we are and the difference we make in our Clients’ Lives is truly remarkable and an inspiration—thanks for bringing your Missionary Zeal to us today—we were blessed by your Message—it was timely and so refreshing in this day and age. Safe travels, my friend—looking forward to seeing you again in the not too distant future."

Terry Headley
Past National President, NAIFA


50% Complete

Are You an ICON

Download your business questionnaire to check yourself if you are entrepreneurial enough to be an ICON.