About Advisorcraft’s Founder

Jim Ruta wrote over 100 lives in his first year as a life insurance agent at age 22. He entered management at 24 and was executive manager of Canada’s largest life insurance agencies with 250 agents by age 40.

Jim started Advisorcraft in 1999 making the firm one of the most established insurance advisor coaching companies in Canada. His goal was to pass along the lifetime of advice, education and inspiration he got himself throughout his career.

 Today, Jim coaches a roster of agents ranging from MDRT aspirants to Top of the Table qualifiers – including industry ICON, Van Mueller.

Jim is a “Tactical Coach” – helping agents clarify their thinking on what to do next to maximize their performance.  He has spoken 4 times at the MDRT Annual Meeting including the Main Platform, has written 3 best selling books and is a regular columnist in industry magazines.

He produces a weekly coaching video on Facebook Live @JimRutaTV to give advisors a fast start to the week. He’s written and recorded the Advisorcraft Online monthly subscriber coaching program since 2009.

Jim’s Advisorcraft Live events draw people from across North America and the Caribbean and are a unique deep dive into what makes Top Advisors, icons. He is also Co-founder and Emcee of the Canada Sales Congress in Toronto – the largest one-day life insurance sales event in North America.

What you don’t know about Jim… He spent the first 6 months of his life in hospital, suspected of polio and recovered. He is a classically trained violinist; a trained Emergency Medical Technician; a Licensed Private Pilot and a former Alpine Ski Instructor.

Jim has three children and he and his wife and business manager Rhonda live along Lake Ontario in Burlington, Ontario, Canada. His spare time is spent with his family.

Jim’s mission is to preserve, promote and propel the life insurance advisor business.